The Cure Starts Now

Corporate Giving Reaches New Level

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COVID-19 has caused so many typical office traditions and practices to be put on hold or even canceled altogether.  With the holidays approaching, companies usually rely on the festive spirit to create comradery and team-building with such holiday favorites as white elephant exchanges, customer gift drop-offs, and company parties.  This year, those practices may not be possible.  But consider starting a new tradition.  Dedicate the amount of money typically spent on parties or customer gifts to a charity.

Companies that incorporate charitable giving into their business plan increase employee satisfaction and improve their sales and branding.  The result of a company giving program, particularly this year, will help cut through the clutter and noise to truly deliver far better returns than any creative ad campaign you might have been considering. 

To increase employee engagement, you can also incorporate an optional employee gift-giving, so your employees have the option to be part of the charitable giving.  Employees who see that their company supports charities as much as bottom lines will boost employee loyalty and pride.

The most important factor in a giving program is choosing the right charity.  The Cure Starts Now is focused on finding the Homerun Cure for all cancers starting first with childhood cancers.  The foundation has staff members dedicated to managing company charitable giving programs, along with the expertise to provide needed support and materials for giving campaigns. From custom cards to personalized thank you notes, they will work with your company to find the most important ways to share your generous donation and maximize your brand visibility.

Due to lack of face-to-face contact, employee morale is on a downslide.  But coming together to help those less fortunate will help boost not only your company culture but also elevate your company as a philanthropic leader in your community while helping a charity achieve its mission.

To incorporate company giving into your holiday, please reach out to Sheila Tillman at 513-772-4888 or [email protected].


About The Cure Starts Now

The Cure Starts Now was started in honor of 6-year-old Elena Desserich, a Cincinnati girl who battled a rare, aggressive form of brain cancer known as DIPG. Today, The Cure Starts Now Foundation has over 40 locations in three countries and is the only cancer foundation dedicated to finding the Homerun Cure for cancer by focusing on one of the rarest, most aggressive forms of cancer. Believing in more than just awareness, The Cure Starts Now has funded over $15 million in cancer research, resulting in over 97 cutting edge research grants in 15 countries since 2007. Learn more about The Cure Starts Now and their mission to find the Homerun Cure for cancer at, and follow for updates.