The Cure Starts Now

The Cure Starts Now Teams Up With Over 200 Families for a Give-a-thon to Fight Cancer

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“100 Families Strong” Virtual Give-a-Thon on November 20, 2020

Cincinnati, OH | November 16, 2020 — The Cure Starts Now announces that its annual “100 Families Strong” Give-a-Thon will take place this year on Giving First Day, November 20, 2020. The 2019 Give-a-Thon raised almost $300,000.

More than 200 families from around the world are joining together for Giving First Day on November 20, 2020, to participate in The Cure Starts Now’s virtual “100 Families Strong” Give-a-Thon to raise money for cancer research. Every year millions of families are affected by pediatric cancer, yet every year billions of dollars are spent on material objects around the holiday season instead of being given to cancer research to help save lives. In an effort to put our children first, before Black Friday and Cyber Monday, The Cure Starts Now founded "Giving First Day" and is asking that people give first on November 20, 2020, to help make a difference in the lives of children battling cancer and their families.

“This year, with over 200 families, it will be record breaking! ‘100 Families Strong’ is our way of giving families an unparalleled opportunity to share their child’s story while raising money to fight the very disease that has impacted their lives.” – Brooke Desserich, Executive Director of The Cure Starts Now

The “100 Families Strong” campaign is a three-month-long fundraiser that empowers families to use their grief and pain caused by childhood cancer to enact change while honoring their child’s legacy. It provides an avenue that would otherwise not be available for families to support a vital cause by sharing their child’s story.

The Cure Starts Now’s “100 Families Strong” Give-a-Thon on Giving First Day will begin streaming live on Facebook at 2:00 PM EST. To learn more about the “100 Families Strong” campaign and virtual Give-a-Thon, please visit


About The Cure Starts Now
The Cure Starts Now was started in honor of 6-year-old Elena Desserich, a Cincinnati girl who battled a rare, aggressive form of brain cancer known as DIPG. Today, The Cure Starts Now Foundation has over 40 locations in three countries and is the only cancer foundation dedicated to finding the Homerun Cure™ for cancer by focusing on one of the rarest, most aggressive forms of cancer. Believing in more than just awareness, The Cure Starts Now has funded over $15 million in cancer research, resulting in over 97 cutting edge research grants in 15 countries since 2007. Learn more about The Cure Starts Now and their mission to find the Homerun Cure™ for cancer at, and follow for updates.