The Cure Starts Now

The Cure Starts Now Raises Over $500,000 for Pediatric Brain Cancer Research During Annual Giving First Campaign

Screencap Giving First

Cincinnati, OH | Nov 15 - The Cure Starts Now Foundation headquartered in Cincinnati, OH with 39 chapters around the world showcases their innovative ways once again with their GIVING FIRST efforts.

“GIVING FIRST is our effort to highlight the need to put our kids first because they don’t deserve the leftovers of Holiday shopping.  Currently Giving Tuesday is scheduled for Tuesday November 29.  This is after Black Friday, Small Business Saturday, and Cyber Monday.  As a society we value our kids and families, they are our top priority, so our campaign does just that”.  Brooke Desserich – Co-Founder The Cure Starts Now.

The foundation of The Cure Starts Now’s GIVING FIRST efforts started as an 8-hour online Give-A-Thon on Tuesday November 15, prior to all the holiday shopping dates.  The online portion included a broadcast style event highlighting many of their 39 chapters, and families battling pediatric brain cancer. They also recruit over 100 families who advocate and fundraise on their behalf throughout the day and weeks preceding the official Giving Tuesday date of November 29.

“It is an amazing experience as families from across the entire country are involved and we have some committed businesses that participate and enhance our efforts.  Thanks to matching donors, we are able to 3x match donations up to $117,000 with 100% of all donations going towards research.  Our commitment to funding research is a key differential and very important component for our team and our donors”. Jim Getgey – Marketing Director The Cure Starts Now

The Cure Starts Now will continue to push hard through the end of the year as there are still some promising grants that need funding.  This is even after they had a record-breaking year funding over $4.5 million in research over the annual grant cycle. The Cure Starts Now has funded $29,506,047 in pediatric brain cancer research and support in partnership with the DIPG / DMG Collaborative. This includes 132 grants at over 100 hospitals in 17 countries since 2007.

About The Cure Starts Now - The Cure Starts Now was started in honor of 6-year-old Elena Desserich, a Cincinnati girl who battled a rare, aggressive form of brain cancer known as DIPG. Today, The Cure Starts Now Foundation has 39 chapters in three countries and is the only cancer foundation dedicated to finding the Homerun Cure™ for cancer by focusing on one of the rarest, most aggressive forms of cancer. Learn more about The Cure Starts Now and their mission to find the Homerun Cure™ for cancer at

Lean more or donate to their GIVING FIRST efforts at Learn more about the foundation at, or follow

Media Contact: Jim Getgey

O:  513.772.4888 | C:  513.309.0147 | [email protected]