The Cure Starts Now

Support Grows in Michigan in Honor of Brison Ricker


The Cure Starts Now Adds Michigan Chapter

Cedar Springs, MI | July 5, 2018 — International non-profit, The Cure Starts Now, announces its 38th chapter in Cedar Springs, MI in honor of Brison Ricker.

The addition of this new chapter allows The Cure Starts Now to further its mission of finding the Homerun Cure for cancer by funding research of one of the deadliest, most aggressive forms of cancer: DIPG (diffuse intrinsic pontine glioma) – a cancer that primarily affects children.

The Michigan Chapter of The Cure Starts Now was started by Kimberly Ricker in honor of her son Brison. Diagnosed with DIPG on January 22, 2016, Brison battled for 23 months before passing just twelve days before his 17th birthday. Though he was young, Brison displayed a level of maturity not seen in many his age. He showed kindness, compassion, and respect to everyone – helping the new kid, or sitting with the child that was being bullied.

“DIPG is a horrific disease and no child should have to go through this and no parent should have to watch this happen to their precious child. Brison has made us forever Rickerstrong and in his honor, we will share his story, we will advocate, and bring as much awareness to DIPG as possible, so we can together work towards a cure!” – Kimberly Ricker (Brison’s Mother)

The Cure Starts Now believes, as the experts do, in the Homerun strategy – that in order to cure cancer, you have to focus on those forms that are immune to conventional treatments, those that affect children, and those that are the “biggest bullies.” To do this The Cure Starts Now funds research previously thought to be too ambitious or impossible.

By operating with less than 3% overhead, The Cure Starts Now is able to ensure that money donated through the fundraising efforts of its chapters goes directly to funding innovative research.

The Cure Starts Now is one of the only cancer foundations dedicated to finding the Homerun Cure for cancer by focusing on one of the rarest, most aggressive forms of cancer. Believing in more than just awareness, The Cure Starts Now has funded over $10 million in cancer research, resulting in 59 cutting edge research grants in 6 countries since 2007.