The Cure Starts Now

Graeter's Annual Cones for the Cure Campaign Raises Over $1 Million

Cones For The Cure Fundraising Campaign Has Raised Over $1 Million For Homerun Cure™ Cancer Research Since It Began In 2009

Cincinnati, OH | September 11, 2020 — The Cure Starts Now, in partnership with Graeter’s, today announced that the Cones for the Cure campaign has raised over $1 million in funds for Homerun Cure™ cancer research since its inception in 2009.

The Cure Starts Now and Graeter’s have teamed up for the past 11 years to raise funds for crucial cancer research through the Cones for the Cure campaign. The annual event is accompanied by the limited-return of the beloved ice cream flavor, Elena’s Blueberry Pie, named after 6-year-old Elena Desserich, who lost her battle with an aggressive form of brain cancer known as DIPG. During the Cones for the Cure campaign, Graeter’s donates a portion of proceeds from ice cream sales of Elena’s Blueberry Pie to The Cure Starts Now – the international charity originally founded in Elena’s honor – in support of innovative cancer research.

“We are beyond thrilled that Cones for the Cure has raised over $1 million,” said Brooke Desserich, Executive Director of The Cure Starts Now. “This extraordinary partnership has helped us reach thousands of people, while also funding ground-breaking Homerun Cure™ research. We are so grateful for all the folks at Graeter’s and for their dedication, enthusiastic support and friendship.”

“Every year we help raise money for The Cure Starts Now with our signature ice cream flavor,” said Chip Graeter, 4th generation co-owner of Graeter’s. “It’s so easy to say ‘not this year’, but there still isn’t a cure for pediatric cancer, so we still have work to do. We created this special ice cream flavor more than a decade ago and have been committed to this cause ever since. We’re not stopping now.” 

The Cones for the Cure campaign started in 2009, when Graeter’s, inspired by the story of Elena, partnered with The Cure Starts Now to help raise awareness and critical funding for pediatric cancer research. The campaign has been successful every year and has now raised over $1 million. During this year’s annual Cones for the Cure, from Sept. 10 through Sept. 20, Graeter’s is offering customers a free scoop of Elena’s Blueberry Pie ice cream in a sugar cone through its online app or a coupon found on www.conesforthe, no purchase necessary but donations are encouraged.

To learn more about Cones for the Cure or to make a donation, please visit

About Graeter’s
Graeter’s Ice Cream, celebrating its 150th anniversary in 2020, produces craft ice cream using French Pots®, a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. Tasted among 13 national brands, Graeter’s was voted the #1 Vanilla Ice Cream by in 2019. Famous for their signature chocolate chips, the Cincinnati-based company remains family owned and operated and continues to handcraft ice cream 2½ gallons at a time. Today, Graeter’s currently has 55 retail stores and ships over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states. Visit for more information.

About The Cure Starts Now
The Cure Starts Now was started in honor of 6-year-old Elena Desserich, a Cincinnati girl who battled a rare, aggressive form of brain cancer known as DIPG. Today, The Cure Starts Now Foundation has over 40 locations in three countries and is the only cancer foundation dedicated to finding the Homerun Cure for cancer by focusing on one of the rarest, most aggressive forms of cancer. Believing in more than just awareness, The Cure Starts Now has funded over $14 million in cancer research, resulting in over 97 cutting edge research grants in 15 countries since 2007. Learn more about The Cure Starts Now and their mission to find the Homerun Cure for cancer at, and follow for updates.