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Cones for the Cure: How Graeter’s and The Cure Starts Now Unite to Fight Pediatric Brain Cancer

At The Cure Starts Now's first Once in a Lifetime Gala, Graeter's Ice Cream donated a unique experience: a private tour of their factory and the opportunity to create a custom flavor. The Groteke family won the experience in a live auction and constructed what would become Elena's Blueberry Pie Ice Cream. The success of this flavor led to a natural partnership, giving rise to the annual Cones for the Cure campaign, which features in-store donation opportunities each September.

Cones for the Cure is an 11-day event where customers at any Graeter's scoop shop can donate to The Cure Starts Now and support pediatric brain cancer research. Since its inception, the campaign has raised over $2 million.

“Since we first partnered with The Cure Starts Now back in 2009, we have released this flavor in efforts to raise funds to find the Homerun Cure™ for pediatric brain cancer. We’re eager to see everyone in our scoop shops enjoy some delicious ice cream and support these children and families.” -Chip Greater, 4th generation co-owner of Graeter’s Ice Cream

In over a decade of partnership, we have witnessed the incredible effort the Graeter's team pours into the Cones for the Cure campaign. Each year, they strive to make the current campaign bigger and better than the last. With over 55 scoop shops across the country, they continue to reinforce their family-focused brand while making a powerful impact in the fight to find a cure for children battling devastating brain cancers.

Are you involved with a business that is interested in partnering with us in the fight against pediatric brain cancer? Don't hesitate! — Chat with us today and we'll provide you with some easy options to get started.