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The partnership between Graeter’s Ice Cream and The Cure Starts Now was formed during the first Once in a Lifetime Gala.  One of the special auction items was a private tour of the Graeter’s factory along with working closely with the ice cream experts to create the winners own special flavor.  The ice cream flavor that the Grotekes, a local family who won the auction, created was Blueberry Pie Ice Cream which eventually was renamed to Elena’s Blueberry Pie Ice Cream.   Thus, began the partnership that eventually created the annual Cones for the Cure campaign. 

The Cones for the Cure campaign – an 11-day event that offers guests a unique way to support The Cure Starts Now and pediatric brain cancer research has raised over $1.5 million in funds since its inception in 2009.  The campaign gives consumers a unique way to support this increasingly important cause and bring hope during a difficult time.

“Every year we help raise money for The Cure Starts Now with our signature ice cream flavor,” said Chip Graeter, 4th generation co-owner of Graeter’s. “It’s so easy to say ‘not this year’, but there still isn’t a cure for pediatric cancer, so we still have work to do. We created this special ice cream flavor more than a decade ago and have been committed to this cause ever since. We’re not stopping now.” -Chip Graeter, Owner, Graeter’s Ice Cream

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